What sets ReadyConnectSM
Mortgage Advertising apart

Many realtor.com® consumers are:

Ready to learn more about getting pre-approved by a lender

Known to be in serious home-buying mode and looking to buy in the next six months¹

Often seeking more information on specific properties

¹ Source: Agent CSAT, Lead quality study, July 2018

How it works

  • Buyer opt in
    Consumers searching on realtor.com® are interested in mortgage or pre-approval help and choose to connect with one or more lenders. These consumers submit online data that includes their basic contact information, self-reported credit score and more.


  • Lead delivery
    Lenders create campaigns to fit their size and budget to receive online inquiries which can be posted directly to any CRM or LMS.


  • Lead information
    Inquiries typically include consumer name and contact information, area of search, price range, self-reported income and credit score, and more. Property information may also be included.

The ReadyConnectSM Mortgage Advertising program is powered by Mortgage Research Center, LLC, NMLS#1907

What are you waiting for?
These home buyers are ready to take action
and eager to speak with you.